Every typeface begins with an idea. Learn how to turn yours into letterforms through a practical introduction to the principles, processes, and creative decisions behind type design.Whether you're a graphic designer looking to expand your practice or simply curious about how letters are made, Foundations 101 gives you the tools to begin.
$49 $59USD
EARLY BIRD ENROLLMENT (Nov. 1st)
Foundations is a good fit if you want to:

● Explore the fundamentals of type design and letterform construction
● Understand type anatomy, proportion, contrast and visual balance
● Learn to draw and develop your own letterforms
● Build consistency and a cohesive visual language across characters
● Develop the skills and confidence to begin your own type design practice

Typography is everywhere, but understanding how it's made changes the way you see it. Foundations 101 introduces the building blocks of type design, from letterform anatomy and proportion to drawing, consistency, and visual rhythm.

Rather than simply studying existing typefaces, you'll begin creating your own, developing an understanding of the decisions that shape every letter.
What you'll learn:
● Type anatomy and letterform structure
● Exploring proportion, contrast and visual balance
● Drawing and constructing foundational letterforms
● Developing consistency across characters
● Understanding the principles of type design
Project:
Begin designing your own typeface through a series of foundational letterform studies. Foundations 101 introduces you to the essential principles of type design, guiding you through understanding letter structures, exploring proportions, drawing characters and developing a consistent visual language. Build the foundations to take your ideas further.
Foundations 101
$59
Curated fundamentals
Curious designers
—
—
—
25% off full course
Most Popular
Font Architecture
$189
Complete course
Intermediate designers
Font archive
Community / submission
—
—
Mentorship
$2299
Complete course
Designers building a professional practice
Font archive
Private critiques
Bi-weekly 1:1
—

Course Outline

In-Depth Module
Comprehensive Lessons
40+ Reference Files
Understanding Letterforms Explore type anatomy, structure, proportion, contrast, and the relationships that give letterforms their character.
Drawing Type Learn how to construct letters, work with reference shapes, and translate creative ideas into considered forms.

Building Consistency Understand how letters relate to one another and how to develop a cohesive visual language.

Developing Your Process Build a repeatable approach to sketching, evaluating, and refining your work.

Typeface Archive
Full access Boulevard LAB's Font Hardrive
From our first font to on-going projects and everything inbetween.
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FAQ
Is the course a subscription?
Foundations is available for a single payment of $59, giving you lifetime access to all included lessons, exercises, and learning resources. Learn at your own pace and revisit the materials whenever you like.
Do I need prior experience to take the course?
Foundations is designed for all experience levels, from complete beginners to graphic designers, illustrators, artists, and creatives looking to explore type design. All you need is curiosity and a willingness to learn.
How do I access the course materials?
Once enrolled, you'll receive immediate access to all course materials through our online platform. With lifetime access, you can work through lessons at your own pace and return to them whenever inspiration strikes.
What software do I need for the course?
You can begin with simple tools: paper, a pencil, an eraser, and a ruler. As your practice develops, you can explore digital type design tools such as Glyphs, FontLab, or FontForge.
Does the course include critique and feedback?
The course encourages independent creative development through guided exercises, practical examples, and methods for evaluating your own work. You'll develop the confidence to observe, critique, and refine your letterforms with greater intention.
How long does it take to complete the course?
Foundations is entirely self-paced, allowing you to learn around your own schedule. Progress comes through observation, experimentation, and practice. Take the time to explore each exercise and develop your skills naturally.
Can I continue into the full Font Architecture course?
Absolutely. Foundations is the first step in your type design journey. When you're ready to develop a complete working typeface, you can continue into Font Architecture, with 50% of your Foundations 101 purchase credited toward the full course.
Can I get a refund?
If the course doesn’t meet your expectations, you’re eligible for a full refund within 7 days of purchase, provided less than 20% of the course has been accessed. To request a refund, contact us at hello@boulevardlab.com. (Progress is measured automatically by the platform.)
Foundations 101
$59
Curated fundamentals
Curious designers
—
—
—
25% off full course
Most Popular
Font Architecture
$189
Complete course
Intermediate designers
Font archive
Community / submission
—
—
Mentorship
$2299
Complete course
Designers building a professional practice
Font archive
Private critiques
Bi-weekly 1:1
—

FOUNDATIONS 101:
An Introduction to Type Design

$49 $59USD
EARLY BIRD ENROLLMENT (Nov. 1st)
Once you enroll, you’ll get instant access to the complete course, exercises and resources. Everything is self-paced, so you can work through the material on your own schedule and return to it whenever you need.

Need more info? Email us a hello@boulevardlab.com
Learn Type Design
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